Kali Burns: From Social Media Star to Activewear Queen
A Rise from Fitness Influencer to Brand Founder
Kali Burns first captivated audiences as a Sydney-based fitness enthusiast, personal trainer, dancer, and social media influencer. She built her brand through genuine fitness content and dynamic movement, amassing over a million Instagram followers through her empowering approach to health and lifestyle.
Her path to entrepreneurship began early—burning bright in the fitness community, Kali leveraged her passion and online presence to launch Tahira Official in early 2019. The label emerged as a deliberate extension of her mission to empower women: blending functional activewear with bold, confidence-boosting aesthetic.
Trailblazing Trends: Scrunch-Bum & TikTok Leggings
Kali didn’t just follow trends—she created them. As the designer behind Tahira Official, Kali was the first to bring scrunch-bum leggings into the mainstream, turning them into a global sensation. Her designs revolutionized the way women saw activewear—transforming leggings from simple workout staples into confidence-sculpting, statement-making pieces.
Her signature innovation would later explode into what the internet calls the “TikTok leggings”—the curve-enhancing, scrunch-detailed style that went viral worldwide. But behind the viral videos and millions of views, it was Kali’s vision, creative design, and bold push to break boundaries in activewear that made the style possible in the first place.
Global Presence: Sydney Roots and LA Expansion
Tahira Official was born in Sydney, Australia—where Kali herself hails from—and she formally introduced her label there with the vision to elevate gymwear into lifestyle fashion.
In a bold step toward international presence, Tahira’s collections are also designed in Los Angeles, offering a seamless intersection of performance-focused activewear with crisp, urban streetwear aesthetics. This bi-continental design strategy—rooted in Sydney yet infused with LA’s trend-forward energy—gives Tahira Official a distinctive edge in the global activewear market.